The 383 Sorauren Ave project involved the creation of a vibrant and multifunctional mixed-use development, strategically designed to elevate the experience of both urban living and local commerce. Developed by Asset Construction Ltd., the site was transformed into a thoughtfully integrated structure that offered a cohesive blend of residential and commercial spaces. The building reflects a refined urban-industrial design language, catering to the dynamic needs of modern residents, local entrepreneurs, and the broader community. This project not only enhanced the architectural landscape of the area but also supported local economic vitality and community interaction.
Key Features
Modern Urban Design:
Architecturally, the building embraced a bold, urban-industrial aesthetic characterized by clean lines, minimalist forms, and raw yet refined materials. Signature design elements included exposed structural steel, polished concrete floors, large black-framed windows, and modern facade treatments that contributed to a striking, contemporary exterior. Each residential unit was intelligently laid out to optimize space, comfort, and functionality, blending industrial chic with practical luxury to appeal to urban dwellers seeking a distinctive lifestyle.
Smart Retail and Workspace Solutions:
The ground floor featured an innovative approach to commercial functionality, offering highly adaptable retail and workspace units designed for flexibility. These spaces were crafted to accommodate a diverse range of tenants—from boutique retailers and artisan cafés to tech startups and creative studios. Equipped with custom ambient lighting, integrated ventilation, and high-efficiency systems, the commercial units supported productivity, sustainability, and long-term business growth.
Retail and Community Integration:
At street level, the design intentionally cultivated a dynamic, pedestrian-friendly environment. Wide storefronts with inviting signage and outdoor seating zones enhanced visibility and engagement for businesses, while also encouraging foot traffic and community interaction. The retail strip included thoughtfully selected spaces ideal for dining, wellness, and everyday services, helping to activate the streetscape and foster a lively neighbourhood atmosphere. This seamless integration of commerce and community living established the development as a local hub of activity and connection.